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History
Hello again, I am Erez Lerner. I work at IDP and I am the chief developer of Email
Beast.
I thought I might give you some history regarding the development of the software.
It will help you understand how and why it was developed and hopefully help you
use it better as a result.
We used to use other software to advertise our products via emails and I guess we
were quite pleased for a while. Apart from an occational crash of some software
or other, things (we thought) were ok.
But as time went by, I caught myself thinking again and again: "how come they don't
have..." (some feature), "can't it send any faster?" and "why on earth does it take
the software 5 or 10 minutes to load a project?". So, we decided to create our own
"dream software". We wanted to have it do everything the other software products wouldn't
or couldn't.
It started with some basic features and then it grew. We got a lot of tips and advice
from colleagues who said "my god! if you only put this feature in, it would be the
dream software..." and so we did.
The guiding line from the start has been: "how can I make it more useful for my
own private use in the company?" and it turned out that others want the same features.
I use it now and I wouldn't trade it for any other software I've ever seen or heard
of. I believe that anyone who has some experience with bulk email software products will
appreciate Email Beast.
Why name it "Email Beast"? We Israelis have a slag expression. We say to someone
who is very good or powerful "you're an evil beast" as a compliment. So that's how
it started.
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